Built by a hunter.
Shared with the world.
Joe Goade’s story is part of every bottle.
Before KillerXpress, there was a soldier, a mechanic, and a man who loved archery. Joe served with the U.S. Army’s 101st Airborne Division. Back home, he brought his hands-on curiosity to his hunting store in Cassville, Missouri — listening to hunters, tuning bows, and looking for a better way.
In September 1994, that drive became KillerXpress. What started as a natural formula for his local customers grew through the stories they brought back from the woods.
Joe also invented the STS — the original string stopper, or Shock Terminating Suppressor — earning two U.S. patents. His string-stopper invention’s legacy now extends to bows and crossbows around the world. For Joe, that legacy and KillerXpress share the same beginning: seeing a problem, rolling up his sleeves, and making something useful.
More than three decades later, KillerXpress carries that personal history forward. When you have a question, you can still talk to Joe — the man who made it.
KillerXpress was invented and successfully used by Joe Goade in September 1994. Since its invention the all natural liquid formula quickly became a local legend as the best game lure available and a must have for hunters and trappers alike!
After opening his own archery and hunting store in Cassville, MO in 1991 Joe became aware that most game lures on the market like deer urine had a foul odor, didn't last very long, became rancid quickly, and sometimes they would even spook other deer in the area where these kinds of lures were used.
With these issues in mind he set out to find a better alternative by making his own special brew of natural ingredients for his local customers in the Ozarks. It wasn't long before the incredible reviews of this home brewed formula started pouring in from Joe's hunting and archery store customers. Hunters began trying it for other game like bear and hogs with the same success!
KillerXpress was not the only invention Joe came up with that would revolutionize the archery and hunting world! Having served in the U.S. Army 101st Airborne Division and working as a mechanic, including building race cars throughout his life, Joe has always been a tinkerer. After being heavily involved in archery he became known as one of the premier bow tuners in the country. It was then he realized the need for a stabilizing shock absorber on compound bows to quiet the strings when fired; so he set out to create the original string stopper which he received two U.S. patents for. This invention was named the Shock Terminating Suppressor (STS) and is found on most compound bows today worldwide! With this patented invention Joe became known in the archery world as "The STS Man".
Nearing retirement from his archery and hunting store, Joe "The STS Man" has decided to take this legendary lure made in the Ozarks nationwide so hunters and trappers everywhere can experience the same success that his local customers have enjoyed for all these years. Will your picture and testimonial be the next on the KillerXpress "Wall of Fame"? Order yours today to get KillerXpress on the way and HAPPY HUNTING!
Get to know Joe.
Owner Joe Goade, inventor of KillerXpress and the Shock Terminating Suppressor.