What is a game lure?
A game lure is an attractant used to interest an animal in a target area. KillerXpress is an all-natural, sweet-smelling liquid formula developed by Joe Goade in 1994. It is marketed for deer, bear, hogs, and other game. Hunters and trappers first discovered it through Joe’s hunting and archery store in the Missouri Ozarks.
Whether you call it a deer lure, hunting attractant, or game scent, the useful questions are the same: what is the product intended for, how do you apply it, and what do the directions actually say? The answers below focus on KillerXpress.
Using KillerXpress as a deer attractant
The original hunter testimonials describe deer investigating treated areas and following scent trails. Mark A. applied lure near a heavily traveled path. Kyle N. used a scent pad and a camera. These stories help explain how customers have used the product; they do not promise that every setup or hunt will have the same result.
Start with Joe’s directions: choose a target area in or near a game-traveled corridor. Put that spot within your sight line. A lure is one part of a hunting setup, and the location you select still matters.
Two application methods: ground or wick
For ground application, squirt a liberal amount of KillerXpress in your chosen target area. For a wick setup, apply the lure to an absorbent wick or cotton ball and hang it from a tree limb in the target area. Both methods come directly from the KillerXpress application directions.
The directions do not give an exact measured dose, reapplication schedule, or number of hunts per bottle. Contact Joe if you need help deciding how to use the lure in your particular conditions.
Planning a bowhunting or crossbow setup
The same application directions apply when planning an archery hunt. Choose a target area that you can see from your position and that fits your own practiced range. Before placing any lure, check the hunting and attractant rules for the land, species, and season you intend to hunt.
KillerXpress has a direct connection to archery through its inventor. Joe Goade developed the STS string stopper, also known as the Shock Terminating Suppressor, and earned two U.S. patents. His story connects decades of bow tuning and hands-on invention with the game lure he created for local hunters. Meet Joe, the 101st Airborne veteran behind KillerXpress and the STS.
Choose a single bottle, 3-pack, or 6-pack
All three options contain the same KillerXpress formula in 12 oz. bottles. The difference is the number of bottles and the price per bottle. Choose the amount that fits your plans; the original directions do not establish a guaranteed number of applications.
| Pack | Total lure | Price | Per bottle |
|---|---|---|---|
| Single bottle | 12 oz. | $17.99 | $17.99 |
| 3-pack | 36 oz. | $48.97 | $16.32 |
| 6-pack | 72 oz. | $89.95 | $14.99 |
Per-bottle prices rounded to cents. Shipping and applicable tax are additional. The 3-pack saves $5.00 and the 6-pack saves $17.99 compared with buying the same number of single bottles.
Beyond deer: bear, hogs, and other game
KillerXpress’s original story describes customers trying the formula for bear and hogs. The site also features a hog testimonial video. If you want to see the original customer material, visit the KillerXpress hunting videos. For a question about a particular species or setup, ask Joe directly.
Questions for the man who made it
Joe created KillerXpress after hearing hunters’ frustrations with other scents. More than three decades later, you can still contact him about the product, pack options, and your setup. Call (417) 342-2067 or send Joe a question.